What skincare experts need you to know about ageing and skin hydration

It’s common to notice fine lines around the eyes and nose (nasolabial folds); we often think of these as our character lines aka smile lines, but what about the fine lines we see appearing over our forehead? The sudden appearance of these may have you thinking you’re heading down a slippery slope to premature ageing. Well here’s the good news, Myth Minx is here to inform you otherwise. What if you aren’t really experiencing premature ageing at all? It’s more likely that your skin is simply dehydrated. MM feels pretty confident that many of those fine lines you have been studying in the mirror can easily be minimised as the stats show that up to 97% of the population have some level of surface skin dehydration. read more

Myth busting – the sun won’t damage your skin in winter

The mercury has dropped significantly and long summer days are but a distant memory, now replaced with cool winds, shorter days and more time indoors. Even when we are outdoors the sun doesn’t seem to have that same burning intensity reminiscent of the summer months. So does this mean the winter sun isn’t as damaging? read more

Nature or Nurture? Is it possible to prevent premature ageing?

We all know that ageing is inevitable, yet the plaguing question on everyone’s lips is, how much can we control the ageing process? It is possible to prevent premature skin ageing? The answer may be somewhat astounding. read more